Design and material choices affect not only style, but also the environmental impact of a product and ultimately how sustainable it is. Creative directors therefore have the power to responsibly influence business strategies. Educating, inspiring and empowering design teams is essential in advancing the fashion industry.
During the week of Copenhagen Fashion Summit 2019 Nike, one of Global Fashion Agenda’s Strategic Partners, announced a Circular Design workbook to provide designers and product creators across the industry with a common language for circularity. It follows on the notion that the future of design is one of opportunity.
The guide was created in collaboration with the students and staff of Central Saint Martins, University of the Arts London and with inspiration from Global Fashion Agenda. In 2017 Global Fashion Agenda called on the fashion industry to take action on circularity by signing a 2020 Commitment as a concrete way to turn words into action. Nike is a signatory of this 2020 Circular Fashion System Commitment, which calls on fashion brands and retailers to accelerate the transition to a circular fashion system.
“We have an obligation to consider the complete design solution, inclusive of how we source it, make it, use it, return it and, ultimately, how we reimagine it.”
John Hoke, Chief Design Officer, Nike
The aim of Nike’s Circularity: Guiding the Future of Designis to provide designers and product creators across the industry with a framework for circularity that can help inspire more considered design choices. The guide shares 10 key principles for circularity: Materials, cyclability, waste avoidance, disassembly, green chemistry, refurbishment, versatility, durability, packaging and new models. These principles are starting points from which to reconsider the process of craft and design.
View the Summit panel where John Hoke talked about Nike’s Circular Design Workbook.