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H&M Group, one of our Strategic Partners, has a goal to only use sustainable materials and currently 57% of all materials the company uses to make its products are created using recycled or other sustainably sourced fibers, according to its Sustainability Report released earlier this month.

The report covers, among other things, the progress towards only using recycled and other sustainably sourced materials. In 2018, this was the case for 57% of all materials, which is an increase from 35% in one year. Moreover, with 95% of its cotton coming from recycled or sustainable sources, the company is close to reaching its goal of 100% for next year.

“Recycled materials are truly a win-win: they stop waste material from going to landfill and reduce the use of virgin raw materials. However, for many types of textiles, viable recycling solutions either do not exist or are not commercially available on a large scale. We are therefore collaborating with scientists and innovators to tackle this change, but at the same time working to increase other sustainably sourced materials as quickly as possible”, says Cecilia Brännsten, Environmental Sustainability Manager H&M Group.

Not only materials should be sustainable, also packaging. H&M Group set a new goal that all packaging used should be made of 100% recycled or sustainably sourced materials by 2030, a goal which is part of a newly developed packaging strategy.

The report also reveals that H&M Group reduced the CO2 emissions from its operations by a further 11%. To take this even further, new goals were set, for example to reduce the absolute GHG emissions in the company’s own operations by another 40% by 2030. The new goals, which are part of the vision to become climate positive by 2040, were approved by the Science Based Targets Initiative. Furthermore, H&M Group developed a new water roadmap, supported by WWF, including the goals to reduce water usage by 25% in production and to recycle 15% of waste water back into production processes by 2022. H&M Group has also accelerated its work with AI to make it easier to ensure a good match between production and demand, thus saving energy, transport and resources.

Read more about the highlights from H&M Group’s Sustainability Report.