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Global Fashion Agenda were proud to host a masterclass in Los Angeles, supported by responsible denim manufacturer ISKO.

We were privileged enough to have speakers from Nike, H&M, Vogue Australia and ISKO who spoke across topics from finding angles to cover sustainability stories to how brands can work with journalists to share their good news stories from their sustainability journey.

Our CEO Eva Kruse spoke in conversation with Creative Business Consultant and special advisor to Copenhagen Fashion Summit, Julie Gilhart, who has been working to transform the fashion industry for over 10 years. On the progress the media has made in covering this topic Julie commented ‘I look back ten years to when myself and Eva began on this journey and people really weren’t catching on, but now I see everyone is really catching on’. Julie’s comments made even more poignant as Copenhagen Fashion Summit 2019 will mark 10 years since the first Summit was held.

At Copenhagen Fashion Summit 2018 in May we heard from Eric Sprunk, COO of NIKE inc. who presented the sustainable aspects of Nike production. This time, in a panel talk moderated by Clare Press, sustainability editor at large of Vogue Australia, the journalists who joined us heard more about the sustainable production aspects of NIKE inc. and how this can be a great entry point for journalists to cover the topic from Sabrina Oie, senior director of communications at NIKE inc.

ISKO shared their open door policy to journalists and encouraged those who want to cover sustainability from the manufacturing perspective to take a real life look at how ISKO is producing their denim. Global marketing director at ISKO, Rosey Cortazzi shared how ISKO ‘often partner journalists with someone in the ISKO team’. Anna Gedda, Head of Sustainability at H&M added that H&M are open to scrutiny however ask journalists to question how they can ‘report on issues in a way that drives them forward’. 

Highlights from the masterclass are available on Global Fashion Agenda’s instagram channel.