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Tuesday evening, Global Fashion Agenda travelled to London to participate in the release event for the report A new textiles economy: Redesigning fashion’s future by the Ellen MacArthur Foundation. Co-hosted by Stella McCartney, the event boasted a speaker line-up consisting of the foundation’s Circular Fibres Initiative partners, including our CEO Eva Kruse.

The report, which presents a positive new vision for a circular system that works, summons the creative power of the fashion industry to build that system. The vision calls for a new textiles economy in which clothes are designed differently, worn longer, and recycled and reused much more often. With contributions and endorsements from industry leaders, including C&A Foundation, H&M, Lenzing, NIKE Inc. and ourselves, the report calls on the entire industry to innovate and collaborate towards a circular vision to unlock economic opportunities.

“We’re extremely happy about our collaboration with the Ellen MacArthur Foundation. Both their and our initiative on circular fashion complement and enhance one another. We don’t have all the answers yet but we have the necessary knowledge to start systemic change, so it’s time for the fashion industry to commit and push towards a new textiles economy. A joint effort is vital if we are to move the industry in the right direction,” says Global Fashion Agenda CEO Eva Kruse.