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The merino wool brand also brought in chemical control and waste management policies that are now required by all its factories. This has all been concluded into Icebreaker’s public pledge to transparency and continuous improvement.

“Transparency and traceability are at the foundation of our business. It is a commitment to full and regular public disclosure of all policies, procedures, progress and real-world impacts on workers, animals, communities and the environment. For Icebreaker, this means opening all our decisions up to scrutiny and assessment. Put simply, our ‘inside’ needs to be the same as our ‘outside’ and we accept responsibility for all of it.”

– Greg Smith, CEO, Icebreaker

Read more about traceability in the Pulse of the Fashion Industry 2018report, published by Global Fashion Agenda and The Boston Consulting Group, pages 34-35 and in the CEO Agenda.

“My hope is that Global Fashion Agenda continues to serve as the platform for accelerating the necessary change and that Copenhagen Fashion Summit will continue to be the global platform for bringing forward the industry’s commitment to change,” stated HRH the Crown Princess during her opening speech at Copenhagen Fashion Summit 2018.