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GUESS Jeans USA has created GUESS Vintage, a pilot programme to re-release curated, high quality, one-of-a kind GUESS pieces sourced from around the world into the market.

Partnerships and collaborations have been a key part of this process, and by working with experienced experts in the resale market, GUESS acquired knowledge on global logistics and operations for resourcing vintage products for resale. Not only does the GUESS Vintage programme enhance the customer experience, each piece pair of GUESS Vintage jeans purchased represents 500 gallons of water saved.

#CircularSundays is a bi-monthly digital feature from Global Fashion Agenda unpacking case studies from signatories of the 2020 Circular Fashion System Commitment.